Company Overview

  • Creating User Affinity solutions for over 4 years
  • Founded by Software and Internet Experts each with 20 years of relevant industry experience
  • Mobile Software as a Service (SaaS) Platform Solutions across multiple industries
  • 360° customized software development and integration
  • Digital/Social Media Marketing Planning and Campaign Execution

Userfinity specializes in building User Affinity Applications™ to effectively extend your Brand and generate Revenue through Mobile and Web channels.

Management Team

Colin Gribbin CEO & Founder

Colin Gribbin

Founder & CEO

Colin has 20 years experience working on the cutting edge of technology solutions - helping companies like VeriSign, Globix, Messagelabs, ROO Media and Userfinity in building exponential revenue streams, fine tuning business operations, and managing the technical and sales divisions of technology and software as a service (SaaS) companies. He possesses a rare blend of technical knowledge and exceptional marketing skills. Colin has also been featured as a mobile and tech expert on Bloomberg TV. He is a graduate of Binghamton University.
Adam McKinstrie, Managing Director, Finance & Operations

Adam McKinstrie,

Managing Director, Finance & Operations

Adam oversees the firm's finances and operations. He also plays an integral role in forming and managing strategic business relationships. He has served as a strategy and operations consultant for a variety of firms ranging from hedge funds to IT firms in India, China and the US. Earlier in his career, Adam spent 8 years as a trusted advisor to high net worth clients with Goldman Sachs and Prosper Advisors. He holds a BA in Economics and an MBA from Union College and is also a Certified Hedge Fund Professional (CHP).


Unique Digital and Mobile Content Delivery Solutions

  • Versatile mobile publishing platforms
  • Custom multi-channel, cross-platform applications
  • Web Portals, Sites and Intranets
  • Mobile Web Optimization

Strategic Digital Media Consulting

  • Extend brand equity to new channels
  • Enhance your customer's experience
  • Integrated marketing solutions

Diverse industry experience

  • Health Care
  • Legal/Real Estate
  • Media/Entertainment
  • Travel/Transportation

Mobile Technology

  • Leverages existing brand assets and content by deploying them through a highly accessible channel
  • Stimulates engagement and amplifies interaction between you and your customers.